Freelance
A few very good freelance opportunities pulled me in before the next in-house adventure. Spoiler: not much of a pause.
Apparently, I have a type: fast-growing environments ⬇️
Half
Half is a roaming data service for enterprises with teams on the move. When we met, they had an MVP and bold ideas. I love bold founders. Things clicked.
We built the brand from the ground up: tone, UX/UI, campaigns. The work is still ongoing. Definitely more than half done 😉
Meanwhile, VCs and prospects are paying attention. If you’re one of them, this is the perfect time to jump in.
Sharemat
What could be more field-oriented than construction?
Sharemat is a SaaS for managing construction equipment and machinery.
They had pivoted and needed someone to sharpen their positioning, branding, and 2026–2027 marketing plan.
I did all three.
The new brand leaned into construction machinery. My 7-year-old self would have loved it. Turns out, their clients and prospects did too. Their online reputation is taking off, and it’s just the beginning.
And more cooking…
I’ve just started working on the brand and marketing plan for Dormira, an alternative to Airbnb focused on holiday rental owners.
A promising David vs. Goliath fight. Apparently, I’m drawn to those.